Rome Business School

[ultimate_heading main_heading=”Master in Political Marketing” alignment=”left” main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:35px;” main_heading_margin=”margin-bottom:15px;”][/ultimate_heading][us_single_image image=”3625″ size=”us_600_600_crop”][ultimate_heading main_heading=”Selections open for March 2017 intake!” main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:600″ main_heading_style=”font-weight:600;” main_heading_font_size=”desktop:25px;” sub_heading_margin=”margin-bottom:-10;”][/ultimate_heading][us_separator thick=”2″ type=”default”][ultimate_heading main_heading=”Introduction” alignment=”left” spacer=”line_only” spacer_position=”middle” line_height=”1″ main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:25px;” spacer_margin=”margin-top:10px;margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence.[/ultimate_heading][ultimate_heading main_heading=”Objectives” alignment=”left” spacer=”line_only” spacer_position=”middle” line_height=”1″ main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:25px;” spacer_margin=”margin-top:10px;margin-bottom:10px;” sub_heading_margin=”margin-bottom:20px;”]The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

• structure precise operational plans and strategies for the promotion of a political candidate or group
• make the best use of social media and of the web for political-electoral marketing and communication ends
• learn about new visual and off-line means of communication for a winning placement in the political-electoral market
• enhance their public speaking capabilities also in terms of consultancy to others
• correctly set up and manage an electoral campaign
• know and understand the peculiarities of the different electoral systems
• utilising and designing political-electoral research and surveys
• identify and add value to different leadership styles
• know the best techniques for the organisation of a political event
• realising effective fundraising campaigns
• managing press office activities aimed at the promotion of political candidates or parties
• master the most evolved spin doctoring techniques
• acquire an overview of some of the best practices in the international context

[/ultimate_heading][ultimate_heading main_heading=”Target Recipients” alignment=”left” spacer=”line_only” spacer_position=”middle” line_height=”1″ main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:25px;” sub_heading_margin=”margin-bottom:20px;” spacer_margin=”margin-top:10px;margin-bottom:10px;”]The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.[/ultimate_heading][ultimate_heading main_heading=”Contents” alignment=”left” spacer=”line_only” spacer_position=”middle” line_height=”1″ main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:25px;” sub_heading_margin=”margin-bottom:20px;” spacer_margin=”margin-top:10px;margin-bottom:10px;”]Political-Electoral Marketing

• Strategy
• Market research for politics
• Segmentation, targeting and positioning for politics
• Political-Electoral marketing mix
• Marketing 2.0 and 3.0 for politics
  

Web and Social media for politics

• Web and Social Media campaign planning, implementation and control for politics
• Using Facebook, Twitter, LinkedIn and Google+ for political communication
• Political blogging
• Emailing techniques

Public speaking

• Verbal and Non-verbal communication
• Feedback effectiveness
• Active listening
• Steps for an effective public presentation

Political Press Office

• Political journalism
• The Press Office
• The planning of activities
• Implementing actions and monitoring results.

Organising events

• Choice and ideation of the most suitable event in order to reach objectives
• Project definition
• Budget definition through the evaluation of economic aspects
• Promotion: online through social media and offline through traditional media
• Practical organization of the event.

 The electoral system and its specificity

• Plurality systems
• Majority systems
• Proportional systems
• Mixed systems

Political-electoral research and surveys

• Pre-election polls
• Candidate and party campaign analyses
• Leader and political party positioning analyses
• Campaign impact evaluations
• Election projections and post-election surveys

Leadership for politics

• Interpersonal influence
• Leadership styles
• The techniques

Spin Doctoring

• Role and activity evolution
• Strategies and techniques
• Excellency cases

Fundraising for politics

• Fundraising techniques and tactics
• Fundraising patterns
• The management of the relationship with donors
• Budgeting and staffing models
• Effective and ethical profiles
• Phone banking, canvassing and special events

Electoral campaign management

• Traditional vs digital campaigns
• Human resources management and organisation for an electoral campaign
• The thematic campaign
• Territorial campaign
• Cases studies

Innovative communication techniques for politics

• Graphic, video and digital design
• Modelling and 3D animation
• Augmented reality
• Mobile apps
• Video mapping

International excellency cases

• Edsegovi’s HOLOS model (Mexico)

[/ultimate_heading][ultimate_heading main_heading=”Structure” alignment=”left” spacer=”line_only” spacer_position=”middle” line_height=”1″ main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:25px;” sub_heading_margin=”margin-bottom:20px;” spacer_margin=”margin-top:10px;margin-bottom:10px;”]The course is structured in:

• 20 two hour seminars and
• a final project work. 

[/ultimate_heading][us_single_image image=”3637″][ultimate_heading main_heading=”Attendance formulas” alignment=”left” spacer=”line_only” spacer_position=”middle” line_height=”1″ main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:25px;” sub_heading_margin=”margin-bottom:20px;” spacer_margin=”margin-top:10px;margin-bottom:10px;”]This course may be attended in the following formulas:

• on campus, at the Rome Business School Rome headquarters.

• distance learning, through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.

[/ultimate_heading][ultimate_heading main_heading=”Admissions requirements” alignment=”left” spacer=”line_only” spacer_position=”middle” line_height=”1″ main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:25px;” sub_heading_margin=”margin-bottom:20px;” spacer_margin=”margin-top:10px;margin-bottom:10px;”]All applicants must have:

• A Bachelor’s degree (or be near completion)
• A good English proficiency (both speaking and writing)

In order to ensure a top quality training course, attendance is limited to a maximum of 15 participants.[/ultimate_heading][ultimate_heading main_heading=”Participation fee” alignment=”left” spacer=”line_only” spacer_position=”middle” line_height=”1″ main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:25px;” sub_heading_margin=”margin-bottom:20px;” spacer_margin=”margin-top:10px;margin-bottom:10px;”]The participation fee for the Master’s Degree in Political Marketing is € 3.500,00 and includes:

 

HIGH QUALITY LECTURES

The Rome Business School’s teachers are always highly selected international level trainers and managers from a plethora of operational and professional backgrounds; The quality of training is recognized by the ISO 9001:2008 Certification obtained by the Rome Business School.

TUTORING

For both the on-campus and distance-learning formulas, attendees can always count on the assistance of a tutor for any clarification they may require and for the execution of the tests and exercises planned for each subject.

DOCUMENTATION

Attendees will be issued with a wealth of documentation, including slides, notes, study cases, articles, videos and useful links.

CAREER-SERVICE

Participation in this course also entitles attendees to: having their CV inserted in the Rome Business School’s database and distributed to companies, organizations and head hunters of the Rome Business School’s international network; a free review of their CVs; support in managing their job interviews; networking meetings with managers, professionals and entrepreneurs on an international scale; a personalised monitoring and alerting service for the best job opportunities both in Italy and abroad.

ENROLMENT IN THE ROME BUSINESS SCHOOL’S ALUMNI ASSOCIATION

Attendance in the course entitles to be enrolled in the Rome Business School’s Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.

DIPLOMA

Having successfully completed a project work and passed an exam, all students who will have regularly attended will be awarded the Rome Business School’s Master’s Degree  in Political Marketing.[/ultimate_heading][ultimate_heading main_heading=”Application deadline: Thursday, February 16, 2017″ main_heading_color=”#dd3333″ main_heading_font_family=”font_family:Source Sans Pro|font_call:Source+Sans+Pro|variant:regular” main_heading_style=”font-weight:normal;font-style:normal;” main_heading_font_size=”desktop:35px;” main_heading_margin=”margin-top:15px;margin-bottom:15px;”][/ultimate_heading]